As artists, we tend to let our work speak for itself and we often forget how important it is to back it up with effective promotion and marketing. That’s why we have invited OutdoorArtsUK Director, Angus MacKechnie along with special guest Aisling Ní Cheallaigh to lead this exclusive member only training to help transform us into confident communicators and marketeers for our artistry.
Over the course of 2 Zoom sessions, participants will be given guidance on the following:
- What is communications and why does it matter
- Who are you talking to and why
- How to deliver clear, clever, succinct communication messages
- Best ways to use Social and Traditional media
- Hints and tips for clever social media tools
- Using data analytics – what does it tell you and how to use it
- How to use a collective voice to affect change
These sessions are part of a series that are broken into two strands; Effective Communications and Building Your International Profile and will run on the following dates:
- Effective Communications – Thursday 6 May and Thursday 13 May.
- Building Your International Profile – Thursday 3 June and Thursday 10 June.
The sessions will begin at 11 am and will last approximately 2 hours. The cost of the training is completely free and is exclusively for ISACS members.
Angus is the Executive Director of OutdoorArtsUK. Previously he worked at the National Theatre in London for over thirty years, serving under five different directorships and running a wide variety of projects, largely related to audience engagement. He became Producer and Programmer of two National Theatre departments: the Watch This Space Festival of Outdoor Arts and entertainment and the Platform programme of talks, debates, playreadings and interviews. He produced the NT2000 project, which charted 100 years of English-speaking theatre, the NT50 series, marking the theatre’s fiftieth anniversary and wrote and co-produced the gala for Laurence Olivier’s centenary.
As an interviewer he chaired events with, amongst others, Judi Dench, Alan Bennett, Fiona Shaw, Nicholas Hytner, Frances de la Tour and Marianne Elliott. In 2004 he received the Rayne Award for his services to the company. He undertook the Performing Arts Consortium Fellowship on the Clore Cultural Leadership Programme in 2014, including a secondment with People United with mentoring by David Lan and Genista McIntosh.
He is a Life Coach, having qualified with Relational Dynamics in 2015. He previously ran a small-scale touring theatre company and worked as an actor, director and writer, after training on the Professional Acting course at the Guildhall School of Music and Drama. He worked as director on two pieces with the circus/dance company Joli Vyann and has served on the boards of Mimbre and Upswing.
Aisling is an Irish Aerialist and circus performer based in Sligo. She delights in flight and movement, specialising in aerial hoop but also dabbling in rope, silks, duo work and the serious discipline of being hit in the face by a Cyr Wheel. She is one half of Infinite Pants who are creating their first show this year ‘Cropped and Filtered’ and performs regularly with Limerick based Fidget Feet Aerial Dance’
She has flown far and wide performing for a plethora of companies and events all over the world. She is free range, organic and corn fed.
How to register
The deadline for registrations for Effective Communications is Wednesday 5 May, 3pm.