As part of our commitment to build a strong case for these art forms to grow and develop collectively, we have undertaken a long term audience research programme in partnership with Annette Nugent; communications consultant and our academic partners, Dr Niamh Nic Ghabhann; MA Festive Arts and the Irish World Academy, University of Limerick to roll out a piece of academic research into this area. Please see our resouces below and download our current research and documents.
Drawing The Crowd: An Audience Research Road Map For Street Arts, Circus and Spectacle in Ireland
ISACS, in collaboration with the the University of Limerick MA in Festive Arts, commissioned Annette Nugent, communications consultant, to prepare a strategic road map for research and development in audience research and data.
This expertly written document profiles the work and research so far that has been collected including critical facts and figures taken from an extensively researched network of resources. It also outlines the next steps that will progress this important work in helping develop these sectors. This strategic plan, managed by Dr Niamh Nic Ghabhann of the Irish World Academy, University of Limerick, and ISACS Network, will be incorporated into a piece of academic research into this area.
Help us gather accurate data going forward, by downloading our short guide to being Audience Aware here. This guide was created by Debbie Wright and the University of Limerick. This guide was developed as a tool for artists, festivals and programmers to find ways of gathering data effectively and practically.
In April 2014 ISACS received a grant from Arts Council Ireland to support research into audiences for Street Arts, Circus and Spectacle in Ireland. This grant enabled ISACS to work with Arts Audiences Ireland and the Arts Agency UK, who provided support and guidance. Debbie Wright in association with the University of Limerick, with input from Lucy Medlycott created a Street Arts Handbook, Audience Aware. Audience Aware is a guide for collecting, understanding and using audience information. This guide is available as a downloadable tool for any artist/company collecting data on their audiences.
Report into audiences for Street Arts, Circus and Spectacle in Ireland between June and September 2014.
ISACS employed Kath Gorman, Independant Consultant and Advisor in July 2014 to support the research process, analyse the survey findings and compile this report for the first stage of the audience research which you can download here.
The Audience Agency are a UK based organisation that helps cultural organisations and policymakers to plan and deliver audience and engagement strategies. They provide insight, consultancy, tools and research to support audience development, marketing and communications, business planning, evaluation, collaboration, advocacy, feasibility and provision-planning. Below are are further reading audience resources published by the Audience Agency.