One particularly interesting tool has been created by the All Ireland Research Observatory AIRO. Working together with the Central Statistics office they have developed a mapping tool for the island of Ireland, the Republic of Ireland and every regional and local authority across the island. This tool can analyse the age profile, gender, socio economic background, nationality and more about the population living anywhere in Ireland and this can be used to help you to identify your audience.
You can find links to some of the other research and materials which were presented on the day here.
Or read this interesting blog about the day, by Dr Niamh NicGhabhann, based in the University of Limerick, here.